SolitaryRoad.com

Website owner:  James Miller


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A walk through a Safeway supermarket


Today on my daily walk I had a few minutes of time that I wanted to kill so I decided to kill it by wandering through a nearby Safeway supermarket. (Years ago we shopped at Safeway but then an ALDI opened nearby and their prices were far below Safeway and since then we have bought our groceries at ALDI). Anyway as I walked through the Safeway the main sensation I felt was shock and horror at the prices. Everything seemed to me to be two or three times what it should be. I walked through the bakery area, the deli area, and other areas and everywhere the impression was the same. Outrageous prices! I know that the vast majority of people shop at Safeway and the other main supermarket chains around here, far more than shop at ALDI. The prices of most of these other supermarkets are probably quite similar to those of Safeway. As I wandered about the store I couldn’t help but ponder over the really high grocery bills most people must have (must needlessly have since there is an ALDI nearby). But something else was also going through my mind. I was impressed by the tremendous variety of things that were on the shelves. Hundreds of attractively packaged items of great variety and many brands on every isle. For me it was a dazzling display. All kinds of mostly junk food in attractive, brightly colored packaging. I asked myself a question: How many of these things on these shelves would be enticing to me? How many of these things might I be tempted to buy? My answer? Probably not one thing out of a thousand. Hardly anything I saw would interest me. Now what does that simple fact tell me? It tells me how very different my mind, my mentality is from the average mind of my culture. I would reject the idea of buying almost anything I saw for two reasons: One, it is just way too expensive. Two, I don’t need it and it is probably, in most cases, not good for me. (My wife and I no longer eat cakes, pies and pastry. We don’t drink sodas or other beverages that you see on the shelves. We don’t eat red meat. Etc. Etc.) As I looked at that tremendous variety of packages of what appeared to me to be mostly junk food I had this thought: Everything here on these shelves sells. All of these thousands of items sell. All of this foolishness that I am looking at sells. People are buying all of this stuff. If items didn’t move, they wouldn’t be on the shelf. They wouldn’t put on the shelf things that didn’t sell. Everything has expiration dates and when something goes past the expiration date they have to throw it away. What does this tell me about the minds, mentality, and nature of the people who surround me in my society? It tells me a lot. People buy. They buy this and they buy that. They make no effort to save money. Why do they buy? They buy because they are creatures of appetite and impulse. They want this and they want that. They are self-indulgent. Appetite and impulse rule. In addition, they are gullible. They are easily fooled. They are induced to buy by packaging. Attractive packaging sells. All it takes to sell is the right packaging. What more does it tell me? It tells me of their foolishness. They squander their money. They waste their money on foolishness. And while they are wasting all their money foolishly a large portion of them are probably also carrying high credit card balances that they pay a little on each month at exorbitant interest rates. What does that say about them?


The Safeway parking lot is five times as large as the ALDI parking lot. When you go to the Safeway the parking lot will be packed full. When you go to ALDI the parking lot will be a third full.


Mar 2018



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